{
"Punchh": "Acquisition tools that give brands the ability to connect with customers across channels.",
"TVSquared": "Real-time TV attribution platform in the industry.",
"accessiBe": "Website accessibility monitoring and auditing platform.",
"Pardot": "Contains a host of products for marketing automation. Owned by Salesforce. Now known as Salesforce Marketing Cloud Account Engagement.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"TikTok Conversion Tracking Pixel": "TikTok advertising conversion tracking pixel.",
"UserWay": "Web Accessibility Widget",
"Verified Profile": "The website has \"verified\" social media profile on one of the social media networks.",
"WP Rocket": "Cache plugin for WordPress from France.",
"Card Foundry": "Gift card system.",
"Divi Supreme": "Divi plugin pack.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Cheq": "Secure trust, privacy, marketing, and operations by blocking all threats.",
"Yoast Plugins": "SEO based plugins from Yoast.",
"Yoast WordPress SEO Plugin": "Functionality that helps you optimize your pages content, images titles, meta descriptions and more.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Page-list for WordPress": "A short code plugin for WordPress.",
"WordPress Download Manager": "Files / Documents Management Plugin and Complete e-Commerce Solution for selling digital products.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"Termly": "GDPR Compliance Software, legal policy generators and cookie consent manager",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 500k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 500k.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 500k": "The website appears in the Cloudflare Radar Top 500,000.",
"Cloudflare Radar Top 200k": "The website appears in the Cloudflare Radar Top 200,000.",
"Popups for Divi": "Create Popup layers inside the Divi Visual Builder.",
"WP Popups": "Popup maker for WordPress.",
"Formidable Pro Form": "Form builder plugin for WordPress.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Divi": "Divi is a WP theme by elegant themes.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Elegant Themes": "WordPress Themes with drag and drop technology.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Mobile Non Scaleable Content": "This content is formatted for mobile devices, it does not allow the content to be scaled.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"Google Maps": "Google maps embedded into the webpage.",
"YouTube": "Embedded videos from YouTube.",
"MediaElement.js": "HTML5 audio and video players in pure HTML and CSS.",
"TikTok Embed": "Short form video embed.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"jQuery Validate": "JQuery Form Validation Plugin.",
"jQuery Form": "jQuery Form Plugin allows you to easily and unobtrusively upgrade HTML forms to use AJAX.",
"jQuery 3.7.1": "jQuery version 3.7.1",
"jQuery NoConflict": "Return control of $ back to the other libraries with a call to $.noConflict().",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"GSAP": "GSAP is a suite of tools for scripted, high-performance HTML5 animations that work in all major browsers from GreenSock.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"FitVids.JS": "A lightweight, easy-to-use jQuery plugin for fluid width video embeds.",
"lodash": "Lo-dash is an alternative and a drop-in replacement for Underscore.js.",
"core-js": "Modular standard library for JavaScript.",
"es6 promise": "A polyfill for ES6-style Promises.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"script.aculo.us": "script.aculo.us provides you with easy-to-use, cross-browser user interface JavaScript libraries to make your web sites and web applications fly.",
"Lightbox": "Lightbox JS is a simple, unobtrusive script used to overlay images on the current page. It's a snap to setup and works on all modern browsers.",
"CryptoJS": "CryptoJS is a growing collection of standard and secure cryptographic algorithms implemented in JavaScript using best practices and patterns.",
"TweenMax": "Provides a single JavaScript file that contains everything you will commonly need for animating DOM elements:",
"The Trade Desk": "Data-driven marketing suite that offers marketers a single place to buy all forms of online media.",
"The Trade Desk Universal Pixel": "The Trade Desk Universal Pixel is a tracking tag that allows multiple processes to be managed with one pixel added to an entire website. It is a JavaScript (JS) tag that can be used to create conversion tracking tags either through the platform UI or API.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Adform": "Adform provide media planning, buying, optimization, and reporting for all online display advertising.",
"Snap Pixel": "With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.",
"Unified ID 2.0": "An approach to identification for advertisers, publishers, and consumers across the open internet.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"Google Play Store Link": "Links to a Game/Movie/App/Book on the Google Play Store.",
"Accessibility Statement": "A statement that outlines how a website has been designed to be accessible to people with disabilities.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"Google Policies": "The website links to Google Privacy and Terms page meaning PII or other data might be shared with Google.",
"Accessibility Link": "Home page link to an accessibility page.",
"Sendgrid": "SendGrid's cloud-based email infrastructure provides businesses with email delivery management.",
"Salesforce SPF": "This site uses Salesforce.com to send emails.",
"Zoho Mail": "Business email hosting from Zoho.",
"MailChannels": "A hosted email relay service with outbound spam filtering features.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"Apple iCloud Mail": "Webmail service provided by Apple.",
"WP Engine": "WP Engine provides WordPress hosting for demanding business owners and bloggers.",
"Google": "Site hosted on Google infrastructure.",
"Google Cloud": "Website hosted on Google Cloud Platform - includes Google Compute Engine.",
"U.S. Server Location": "The web server is located in the United States.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"GoDaddy DNS": "DNS services provided by GoDaddy.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"IPv6": "The website has an IPv6 record.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Pingback Support": "A Pingback is one of three types of Linkbacks, methods for Web authors to request notification when somebody links to one of their documents.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}