{
"Visual Website Optimizer": "VWO provides A/B, split and multivariate testing software.",
"Infusionsoft": "InfusionSoft combines CRM, email marketing and e-commerce into one integrated system driven by the power of sales and marketing automation. Now known as Keap.",
"Pardot": "Contains a host of products for marketing automation. Owned by Salesforce. Now known as Salesforce Marketing Cloud Account Engagement.",
"Klaviyo": "Customer Lifecycle Management platform for Web Apps and eCommerce.",
"CrazyEgg": "Crazy Egg provides visualization of visits to your website.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics Event Tracking": "Events are user interactions with content that can be tracked independently from a web page or a screen load.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Domain Insights": "This website contains tracking information that allows admins to see Facebook Insights out of Facebook to this domain.",
"Twitter Analytics": "A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Twitter Conversion Tracking": "Twitter ads conversion tracking code.",
"Twitter Website Universal Tag": "A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"TikTok Conversion Tracking Pixel": "TikTok advertising conversion tracking pixel.",
"Reddit Conversion Tracking": "Conversion tracking system from Reddit.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Intercom": "Intercom is a customer relationship management and messaging tool for web app owners",
"CallRail": "Phone call tracking, recording and analytics.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"TurboLinks": "Turbolinks is a recompilation speed up tool for Ruby on Rails.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"IP Geolocation": "Free IP Geolocation API.",
"Font Awesome": "Iconic font and CSS toolkit.",
"MyFonts": "Add fronts my MyFonts to your website.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"Facebook Data Processing Options": "Give businesses more control over how their data is used in Facebook and support CCPA compliance.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 500k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 500k.",
"CrUX Top 1m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 1 million.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 500k": "The website appears in the Cloudflare Radar Top 500,000.",
"Network Advertising Initiative": "NAI is a network advertising initiative that provides services, tools and resources to help businesses manage their online advertising",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Ruby on Rails Token": "Ruby on Rails is an open-source web framework that is optimized for programmer happiness and sustainable productivity. Note that Ruby on Rails has two detection techniques and this is one of them.",
"Ruby on Rails": "Ruby on Rails is an open-source web framework that is optimized for programmer happiness and sustainable productivity.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Person Schema": "A human being.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"Stripe": "Stripe makes it easy for developers to accept credit cards on the web.",
"Affirm": "Monthly payment option for purchases.",
"PayPal": "The website accepts payments with PayPal.",
"TikTok Embed": "Short form video embed.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery Masonry": "Masonry is a layout plugin for jQuery. Think of it as the flip side of CSS floats.",
"jQuery Cookie": "A simple, lightweight jQuery plugin for reading, writing and deleting cookies.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"imagesLoaded": "jQuery plugin for seeing if the images are loaded.",
"Webpack": "webpack takes modules with dependencies and generates static assets representing those modules.",
"core-js": "Modular standard library for JavaScript.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Twitter Ads": "Twitter advertising includes conversion tracking and re-marketing tools.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Impact": "A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.",
"Reddit Ads": "Ads from social network Reddit.",
"SmarterClick": "Remarketing services solution.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Google Analytics Opt-Out Privacy": "A page to opt-out of Google Analytics tracking.",
"Facebook": "The website mentions facebook.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"Affiliate Partner Reseller": "The homepage mentions \"affiliates\", \"partners\" or \"resellers\" as a link on the homepage. Potentially an affiliate program provider.",
"Cookie Policy": "A cookie policy is a statement that outlines all the cookies used on a website, explicitly detailing each cookie's purpose and use.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Google Play Store Link": "Links to a Game/Movie/App/Book on the Google Play Store.",
"Mandrill": "Mandrill is an email infrastructure service. Detailed analytics offer insight to measure email performance.",
"Sendgrid": "SendGrid's cloud-based email infrastructure provides businesses with email delivery management.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"Apple iCloud Mail": "Webmail service provided by Apple.",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"Amazon California Region": "Amazon Hosted EC2 Instances in California",
"Google": "Site hosted on Google infrastructure.",
"Google Cloud": "Website hosted on Google Cloud Platform - includes Google Compute Engine.",
"Cloudflare Hosting": "Supercharged web hosting service.",
"U.S. Server Location": "The web server is located in the United States.",
"Amazon Route 53": "Amazon's scalable DNS web service system.",
"DigiCert SSL": "Certificate provided by DigiCert.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"Phusion Passenger": "Phusion Passenger - a.k.a. mod_rails or mod_rack - is a web server and application server, designed to be fast, robust and lightweight. Administration tools allow you to gain insight into web application operations and server performance.",
"Apache": "Apache has been the most popular web server on the Internet since April 1996.",
"Apache 2.4": "Apache version 2.4.*",
"Rack Cache": "Rack::Cache is a component to enable HTTP caching for Rack-based applications such as Rails.",
"Ubuntu": "Ubuntu is a free, Debian derived Linux-based operating system, available with both community and professional support.",
"Amazon S3 CDN": "Amazon S3 is storage for the Internet. It is designed to make web-scale computing easier for developers.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}