{
"WhatConverts": "Call based lead tracking.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Microsoft Clarity": "Free-to-use analytics product for webmasters that shows how people are using your website.",
"JotForm": "A simple drag and drop form creation system.",
"CookieYes": "GDPR Cookie Consent Solution.",
"Redis Cache": "Redis object cache backend for Wordpress sites.",
"WhatsApp": "WhatsApp protocol links and SMS API.",
"GTM4WP": "Google Tag Manager for WordPress Plugin",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"About Cookies": "Provides information for users on how to delete and control cookies.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"Contact Form 7": "Specifically designed for wordpress blogs. Contact Form 7 can manage multiple contact forms, plus you can customize the form and the mail contents flexibly with simple markup.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Yoast Plugins": "SEO based plugins from Yoast.",
"Yoast WordPress SEO Plugin": "Functionality that helps you optimize your pages content, images titles, meta descriptions and more.",
"WebToffee GDPR Plugin": "CookieYes GDPR Cookie Consent",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 50m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 50 million.",
"Reviews": "UK based review system for websites.",
"Font Awesome": "Iconic font and CSS toolkit.",
"Twemoji": "Twitter Emoji for Everyone",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"Google Maps Embed": "Google Maps embedded into the website using IFRAME.",
"COVID-19": "This website mentions COVID-19 / Novel Coronavirus.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"WooCommerce": "Transforms your WordPress website into an online store.",
"WooCommerce Add To Cart": "A WooCommerce store with an 'add to cart' button means it's more likely to be an actual eCommerce store.",
"WooCommerce Version 8.9": "WooCommerce version 8.9.*",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"PostalAddress Schema": "A mailing address.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"AJAX Libraries API": "The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"jQuery CDN": "The jQuery Amazon S3 Content Delivery Network",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"Google Maps": "Google maps embedded into the webpage.",
"Pound Sterling": "The website uses the £ symbol on its website - meaning it may accept payment in this British currency.",
"Google Search Appliance": "Google Search for Work system provides searching of internal business systems.",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"WordPress 6.5": "WordPress version 6.5.*",
"WordPress 6.6": "WordPress version 6.6.*",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery Easing": "A jQuery extension that provides functionality to \"ease\" things onto or off of the screen.",
"jQuery BlockUI": "jQuery BlockUI Plugin lets you simulate synchronous behavior when using AJAX, without locking the browser.",
"jQuery Mousewheel": "Adds mouse wheel support to the web site.",
"jQuery Placeholder": "The jQuery placeholder easily allows you to emulate the placeholder attribute on input fields for all browsers.",
"jQuery Masonry": "Masonry is a layout plugin for jQuery. Think of it as the flip side of CSS floats.",
"jQuery 3.7.1": "jQuery version 3.7.1",
"jQuery 3.6.1": "jQuery version 3.6.1",
"Modernizr": "Modernizr allows you to target specific browser functionality in your stylesheet.",
"Underscore.js": "Underscore is a utility-belt library for JavaScript that provides functional programming support.",
"carouFredSel": "jQuery.carouFredSel is a plugin that turns any kind of HTML element into a carousel.",
"FitVids.JS": "A lightweight, easy-to-use jQuery plugin for fluid width video embeds.",
"FlexSlider": "jQuery Slider toolkit from Woothemes.",
"Infinite Scroll": "jQuery plugin for infinite scrolling.",
"touchSwipe": "TouchSwipe is a jquery plugin to be used with jQuery on touch input devices such as iPad, iPhone etc.",
"Lightbox": "Lightbox JS is a simple, unobtrusive script used to overlay images on the current page. It's a snap to setup and works on all modern browsers.",
"Packery": "Packery is a JavaScript layout library that uses a bin-packing algorithm.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Selectize": "Selectize is the hybrid of a textbox and select box.",
"Google Hosted Libraries": "Google Hosted Libraries is a globally available content distribution network for the most popular, open-source JavaScript libraries.",
"Google Hosted jQuery": "jQuery hosted at Google.",
"Fizzy UI Utils": "UI utilities & helpers",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"core-js": "Modular standard library for JavaScript.",
"Companies House": "This website appears to have a company number registered at Companies House in the UK.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Google Analytics Opt-Out Privacy": "A page to opt-out of Google Analytics tracking.",
"Instagram": "The website mentions Instagram in some form.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Zendesk": "Organize, prioritize and engage with others on support requests.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Cloudflare DNS": "DNS services provided by Cloudflare.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"HSTS IncludeSubdomains PreLoad": "This website includes instructions for HSTS loading that would allow it to be submitted to the HSTS preload list.",
"IPv6": "The website has an IPv6 record.",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly.",
"Copyright Year 2023": "Webpage has a copyright year of 2023 with no detectable mention of the current year."
}