{
"Efficient Frontier": "Unified performance marketing platform that optimizes across both search and display. Now owned by Adobe and includes Everest Tech.",
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Dynatrace OneAgent": "Dynatrace OneAgent identifies the processes running on a host and activates the necessary instrumentation for your technology stack. It also injects tags into web application pages. New components are instrumented as they are detected.",
"Ruxit": "Application performance monitoring software, how owned by Dynatrace.",
"Segment": "Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Datastream": "Framework for real-time anomaly detection using Python, Elasticsearch and Kibana from Mentat.",
"Smartsheet": "Businesses with collaboration software",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"YouTube IFrame Upload": "Lets users upload videos to YouTube from any webpage.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"reCAPTCHA v2": "v2 of the Google reCAPTCHA system.",
"Invoca": "Call Tracking software to detect who is ringing you. Previously known as RingRevenue.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 5m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 5 million.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Pinterest Domain Verify": "A verified website linked to a Pinterest user profile.",
"English HREF LANG": "This webpage has alternate versions available in English via the use of the hreflang tag.",
"Spanish HREF LANG": "This webpage has alternate versions available in Spanish via the use of the hreflang tag.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"ASP.NET MVC": "Model View Controller Framework for ASP.NET",
"ASP.NET": "ASP.NET is a web application framework marketed by Microsoft that programmers can use to build dynamic web sites, web applications and XML web services. It is part of Microsoft's .NET platform and is the successor to Microsoft's Active Server Pages (ASP) technology.",
"ASP.NET 4.0": "ASP.NET version 4.0.*",
"Foundation": "A responsive front-end framework.",
"ContactPoint Schema": "A contact point for a department.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"jQuery CDN": "The jQuery Amazon S3 Content Delivery Network",
"Google Maps API": "Google Maps has a wide array of APIs that let you embed the functionality of Google Maps.",
"Google Maps": "Google maps embedded into the webpage.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"YouTube IFrame API": "The IFrame player API lets you embed a YouTube video player on your website and control the player using JavaScript",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"Magnific Popup": "Magnific Popup is a responsive lightbox & dialog script.",
"matchMedia": "matchMedia polyfill for testing media queries in JS.",
"Vue": "vue.js a JavaScript MVVM framework.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"DialogTech": "Mobile and call marketing solutions.",
"AdRoll": "AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.",
"Neustar AdAdvisor": "Neustar AdAdvisor provides data to online marketers and websites to help them improve their ability to deliver content and advertising to consumers.",
"Aggregate Knowledge": "Data management solution that combines both media and audience data. Now owned by Transunion.",
"Cluep": "Artificially intelligent mobile ad platform.",
"Basis": "Digital advertising platform that helps businesses manage their online advertising campaigns.",
"Centro": "Media Logistics and advertising distribution systems.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Facebook": "The website mentions facebook.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"Do Not Sell": "The “Do Not Sell My Personal Information” page is the mechanism for which consumers can exercise their right to opt out of the sale of their personal data.",
"Rackspace": "Fanatical Support web hosting from global hosting provider Rackspace, encompassing SliceHost.",
"Microsoft": "This site is hosted on Microsoft infrastructure",
"Microsoft Azure": "Hosted on Microsoft Azure.",
"Microsoft Azure US North Region": "Microsoft Azure US North Region Hosted Instances",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Microsoft Azure DNS": "This domain is verified with Microsoft Azure.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"DigiCert SSL": "Certificate provided by DigiCert.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"IIS": "This website is running on a Microsoft IIS Server solution.",
"IIS 10": "Internet-based services for servers using Microsoft Windows v10.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"MSN/Bing Webmaster": "Site registered at MSN/Bing Webmaster.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly."
}