{
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"emBlue": "Marketing automation system from France.",
"RD Station": "Digital marketing lead generation tool for websites, from Brazil.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Facebook Pixel": "Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.",
"Facebook Signal": "Journalists use Signal to surface relevant trends, photos, videos and posts from Facebook and Instagram for use in their storytelling and reporting.",
"Facebook Conversion Tracking": "Conversion tracking functionality from Facebook, allows a user to track advertisement clicks.",
"Matomo": "Matomo is an open source web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak and so much more. Previously known as Piwik Web Analytics.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"MediaMath": "Tools that enable and empower marketing professionals.",
"Twitter Website Universal Tag": "A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.",
"Twitter Conversion Tracking": "Twitter ads conversion tracking code.",
"Twitter Analytics": "A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.",
"TikTok Conversion Tracking Pixel": "TikTok advertising conversion tracking pixel.",
"Microsoft Clarity": "Free-to-use analytics product for webmasters that shows how people are using your website.",
"WebEx": "Online meeting scheduling widget.",
"Apple Whitelist": "This website domain is on the Apple TLD whitelist which may potentially mean these domains will appear in autocomplete when looking up URLs on Apple products.",
"UserWay": "Web Accessibility Widget",
"Verified Profile": "The website has \"verified\" social media profile on one of the social media networks.",
"WPML Multilingual": "Multilingual platform support for WordPress.",
"MonsterInsights": "Connect your WordPress site with Google Analytics.",
"Zoom Video Conferencing": "Zoom Video Communications software.",
"Sumr": "Start and app landing page design.",
"Yoast Plugins": "SEO based plugins from Yoast.",
"Yoast WordPress SEO Plugin": "Functionality that helps you optimize your pages content, images titles, meta descriptions and more.",
"Sitelinks Search Box": "With Google sitelinks search box, people can reach your content more quickly from search results.",
"Wordpress Plugins": "Plugins are tools to extend the functionality of WordPress. The website uses various plugins from WordPress to provide additional functionality. Some of them may be listed here.",
"Contact Form 7": "Specifically designed for wordpress blogs. Contact Form 7 can manage multiple contact forms, plus you can customize the form and the mail contents flexibly with simple markup.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"BJ Lazy Load for WordPress": "Lazy loading makes your site load faster and saves bandwidth.",
"W3 Total Cache": "The fastest and most complete WordPress performance optimization plugin.",
"Twemoji": "Twitter Emoji for Everyone",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"Shutterstock": "Images on this website may have been sourced from Shutterstock.",
"WPSOLR": "WordPress plugin for Elasticsearch and Solr.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"reCAPTCHA v3": "eCAPTCHA v3 returns a score for each request without user friction.",
"COVID-19": "This website mentions COVID-19 / Novel Coronavirus.",
"Pixabay": "Free image provider.",
"Unsplash": "Free photo service.",
"Native Lazyload": "Lazy-loads media using the native browser feature.",
"Featured Video Plus": "Add Featured Videos to your WordPress posts and pages.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"Pexels": "Free stock photos, royalty free images & videos.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 100k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 100k.",
"CrUX Top 500k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 500k.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 500k": "The website appears in the Cloudflare Radar Top 500,000.",
"Cloudflare Radar Top 200k": "The website appears in the Cloudflare Radar Top 200,000.",
"Conditional Fields for Contact Form 7": "Adds conditional logic to Contact Form 7.",
"Multi Step for Contact Form 7": "Breaks forms into user-friendly steps.",
"WordPress Multisite": "A multisite network is a type of WordPress installation setup that allows you to manage multiple websites within a single administrative panel. The main WordPress core files are shared across all the websites within the network.",
"YouTube IFrame Upload": "Lets users upload videos to YouTube from any webpage.",
"Spanish HREF LANG": "This webpage has alternate versions available in Spanish via the use of the hreflang tag.",
"English HREF LANG": "This webpage has alternate versions available in English via the use of the hreflang tag.",
"French HREF LANG": "This webpage has alternate versions available in French via the use of the hreflang tag.",
"Spanish": "Website content is written in Spanish. Based on HTML langauge attributes on the website",
"Cart Functionality": "The site has a link to a shopping cart which is not categorized under any of the cart technologies we track (custom implementation or not tracked yet).",
"University or College": "A known college and/or university.",
"ASP.NET": "ASP.NET is a web application framework marketed by Microsoft that programmers can use to build dynamic web sites, web applications and XML web services. It is part of Microsoft's .NET platform and is the successor to Microsoft's Active Server Pages (ASP) technology.",
"CollegeOrUniversity Schema": "A college or university.",
"EducationEvent Schema": "A school/university based event.",
"Place Schema": "Something that has a fixed phyiscal location.",
"AJAX Libraries API": "The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"jQuery CDN": "The jQuery Amazon S3 Content Delivery Network",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Google Maps": "Google maps embedded into the webpage.",
"Pound Sterling": "The website uses the £ symbol on its website - meaning it may accept payment in this British currency.",
"Maestro": "The website accepts payments with Maestro.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"MasterCard": "The website accepts payments with MasterCard.",
"Visa": "The website accepts payments with Visa.",
"YouTube": "Embedded videos from YouTube.",
"TikTok Embed": "Short form video embed.",
"YouTube IFrame API": "The IFrame player API lets you embed a YouTube video player on your website and control the player using JavaScript",
"WordPress": "WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.",
"Wordpress 4.7": "WordPress version 4.7.*",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery UI": "jQuery UI provides abstractions for low-level interaction and animation, advanced effects and high-level, themeable widgets, built on top of the jQuery JavaScript Library, that you can use to build highly interactive web applications.",
"Lazy Load for JQuery": "Delays loading of images in long web pages.",
"jQuery Form": "jQuery Form Plugin allows you to easily and unobtrusively upgrade HTML forms to use AJAX.",
"jQuery UI Mouse": "jQuery mouse interaction library.",
"jQuery Migrate": "APIs and features removed from jQuery core",
"jQuery 3.7.1": "jQuery version 3.7.1",
"jQuery 2.2.4": "jQuery version 2.2.4",
"Modernizr": "Modernizr allows you to target specific browser functionality in your stylesheet.",
"Modernizr 2.8": "Modernizr version 2.8.*",
"FitVids.JS": "A lightweight, easy-to-use jQuery plugin for fluid width video embeds.",
"Lazy Load": "LazyLoad is a tiny (only 998 bytes minified and gzipped), dependency-free JavaScript library that makes it super easy to load external JavaScript and CSS files on demand.",
"Typeahead.js": "typeahead.js is an autocomplete library from Twitter.",
"html5shiv": "HTML5 IE enabling script shim.",
"yepnope": "yepnope is an asynchronous conditional resource loader that allows you to load only the scripts that your users need.",
"Slick JS": "Fully responsive carousel library.",
"Facebook for Websites": "Allows a user to make a website more sociable and connected with integrations from the hugely popular Facebook website.",
"Facebook SDK": "JavaScript SDK enables you to access all of the features of the Graph API via JavaScript, and it provides a rich set of client-side functionality for authentication and sharing. It differs from Facebook Connect.",
"core-js": "Modular standard library for JavaScript.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"es6 promise": "A polyfill for ES6-style Promises.",
"Google Publisher Tag": "Google Publisher Tag (GPT) is an ad tagging format that provides benefits and improvements over the DART tag.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Taboola": "Personalized recommendations technology.",
"Twitter Ads": "Twitter advertising includes conversion tracking and re-marketing tools.",
"Events Page": "The website contains a link to an \"Events\" or \"Calendar\" page.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"GitHub": "The website mentions github.com in some form.",
"Amazon Elastic Load Balancing": "Elastic Load Balancing automatically distributes incoming application traffic across multiple Amazon EC2 instances in the cloud.",
"Amazon ELB Oregon": "Amazon Elastic Load Balancing setup in Oregon region.",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"Amazon Oregon Region": "Amazon Hosted EC2 Instances in Oregon",
"Sharepoint Online": "SharePoint Online lets you create sites to share documents and information with colleagues, and customers.",
"E-Commerce Park": "Network infrastructure from E-Commerce Park based in Netherlands Antilles.",
"MailJet": "Mailjet is a real-time Cloud Emailing platform.",
"Sendgrid": "SendGrid's cloud-based email infrastructure provides businesses with email delivery management.",
"Microsoft Exchange Online": "A rich hosted Exchange environment for every user without having to manage a server.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Office 365 Mail": "Email sent from this domain has records showing Office 365 usage.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC Quarantine": "The domain has a DMARC policy of 'Quarantine'. This tells the receiving mail server that all emails that do not have your domain name in the “From” field (or any other set criteria) should be quarantined by default.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"Amazon SSL": "Amazon supplied SSL certificate",
"DigiCert SSL": "Certificate provided by DigiCert.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"HSTS IncludeSubdomains PreLoad": "This website includes instructions for HSTS loading that would allow it to be submitted to the HSTS preload list.",
"IIS": "This website is running on a Microsoft IIS Server solution.",
"Apache": "Apache has been the most popular web server on the Internet since April 1996.",
"Varnish": "Varnish is a web accelerator / reverse proxy caching server.",
"Varnish 5.x": "Varnish version 5.x",
"Varnish 6.x": "Varnish version 6.x",
"Really Simple Discovery": "Really Simple Discovery is a way to help client software find the services needed to read, edit, or \"work with\" weblogging software.",
"Live Writer Support": "Windows Live Writer Tagging Support Schema",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Amazon CloudFront": "Amazon CloudFront delivers your static and streaming content using a global network of edge locations.",
"Amazon S3 CDN": "Amazon S3 is storage for the Internet. It is designed to make web-scale computing easier for developers.",
"Baidu Bot Disallow": "The website has disallow rules for Baidu Baiduspider bot.",
"Sogou Bot Disallow": "The website has disallow rules for Sogou Bot.",
"Youdao Bot Disallow": "The website has disallow rules for Youdao Bot.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network."
}