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"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
"Google AdWords Conversion": "Adwords conversion tracking code.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
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"Shopify British Pound": "Shopify website which defaults to British Pound Sterling currency. Alo used in Isle of Man, Jersey, Guernsey and Tristan da Cunha.",
"Shopify Custom Theme": "This site is using a custom Shopify Theme and not one from the Shopify Theme template library.",
"Customer Privacy Banner": "Tracking consent banner for EU customers",
"Shopify Conversions": "This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Mobile Non Scaleable Content": "This content is formatted for mobile devices, it does not allow the content to be scaled.",
"Azure Edge": "Content delivered via Azure Edge Network",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"jQuery CDN": "The jQuery Amazon S3 Content Delivery Network",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"Klarna": "Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.",
"Klarna Checkout": "Klarna Checkout is a iframe checkout with localized and personalized payment methods.",
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"Pound Sterling": "The website uses the £ symbol on its website - meaning it may accept payment in this British currency.",
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"Rakuten Advertising": "Digital advertising agency that provides a suite of customer acquisition solutions.",
"PepperJam Network": "Affiliate marketing network, owned by GSI Commerce.",
"Pepperjam": "Pepperjam is an affiliate marketing solutions provider that helps marketers grow their business by offering an alternative to their primary sales and marketing channels.",
"Instagram": "The website mentions Instagram in some form.",
"TikTok": "The website mentions tiktok.com (but not Douyin) in some form.",
"Facebook": "The website mentions facebook.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"UTF-8": "UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.",
"HTML5 DocType": "The DOCTYPE is a required preamble for HTML5 websites.",
"Javascript": "JavaScript is a scripting language most often used for client-side web development.",
"X-UA-Compatible": "Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.",
"Canonical Content Tag": "Public specification of a preferred URL for a page allows search engines to understand the original location for content.",
"Meta Description": "The description attribute provides a concise explanation of the page content.",
"HREF Lang": "Contains language specific links.",
"Open Graph Protocol": "The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook",
"Twitter Cards": "Twitter cards make it possible for you to attach media experiences to Tweets that link to your content.",
"Cascading Style Sheets": "Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML",
"Javascript Defer": "The defer attribute gives a hint to the browser that the script does not create any content so the browser can optionally defer interpreting the script. This can improve performance by delaying execution of scripts until after the body content is parsed and rendered.",
"DNS Prefetch": "Page contains links to disable or enable DNS prefetching of links in the page.",
"WAI-ARIA": "A way to make Web content and Web applications more accessible to people with disabilities. It especially helps with dynamic content and advanced user interface controls developed with Ajax, HTML, JavaScript, and related technologies.",
"HTML 5 Specific Tags": "This page contains tags that are specific to an HTML 5 implementation.",
"Picture Element": "The picture element provides images for different devices and is part of the HTML 5.1 specification.",
"JSON-LD": "JSON-LD, or JavaScript Object Notation for Linked Data, is a method of transporting Linked Data using JSON.",
"X-Frame-Options": "The X-Frame-Options HTTP response header can be used to indicate whether or not a browser should be allowed to render a page in a frame or iframe. Sites can use this to avoid clickjacking attacks, by ensuring that their content is not embedded into other sites.",
"Content Security Policy": "Content Security Policy is a computer security concept, to prevent cross-site scripting XSS attacks.",
"Strict Transport Security": "The HTTP Strict-Transport-Security (HSTS) header instructs the browser to only use https.",
"HTTP3 Alt-Svc": "HTTP3 support test via the Alt-Svc HTTP header.",
"X-XSS-Protection": "X-XSS-Protection is a HTTP header set by Internet Explorer 8+. This header lets domains toggle on and off the \"XSS Filter\" of IE8, which prevents some categories of XSS attacks.",
"Content Type Options": "Used to disable MIME-sniffing for a particular HTTP response.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network."
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