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"Confiant": "Security platform that uses artificial intelligence to provide enhanced protection for businesses. It offers a range of features designed to help organizations protect their data and systems from malicious attacks.",
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"Moat": "Moat advertising metrics system. Owned by Oracle.",
"comScore": "Market research company that studies internet trends and behavior.",
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"Fastly": "Real-time Analytics and CDN platform. Analyze your web and server traffic patterns in real-time.",
"Twitter Website Universal Tag": "A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.",
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"33 Across": "A technology that connects users content and products into the social graph.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Universal Analytics": "The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
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"Google Conversion Tracking": "This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).",
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"Dotomi": "Dotomi applies Personalized Media practices to anonymous, user-level marketing programs.",
"Nudge": "Manage measure and optimize content campaigns.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
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"Optanon": "Cookie consent transparency system from OneTrust.",
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"Zoom": "Enterprise video communications platform.",
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"YouTube": "Embedded videos from YouTube.",
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"Minute": "Digital video content advertising.",
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"Brandmetrics": "Brandmetrics captures the campaign effects on brand awareness.",
"Blockthrough": "Blockthrough boosts revenue for top publishers with award-winning programmatic tech, offering a lighter ad experience to 350 million web users.",
"Rubicon Project": "Advertising optimization service.",
"Conversant": "Scalable solutions for advertisers to cost-effectively acquire customers and for publishers to maximize their revenue.",
"DoubleVerify": "A system that ensures every ad impression is a quality, compliant impression.",
"DemDex": "Demdex's turn-key audience management solutions make implementing a dynamic, multi-channel data strategy cost-effective and easy. Now known as Adobe Audience Manager.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Google Adsense": "A contextual advertising solution for delivering Google AdWords ads that are relevant to site content pages.",
"Google Publisher Tag": "Google Publisher Tag (GPT) is an ad tagging format that provides benefits and improvements over the DART tag.",
"Pubmatic": "PubMatic Enables Ad Optimization Across Every Ad Network",
"Criteo": "Behavioural targeting for e-commerce customers.",
"Taboola": "Personalized recommendations technology.",
"Taboola Sponsored Links": "Sponsored content widget from Taboola.",
"ADTECH": "ADTECH AG is a leading international digital marketing solutions company.",
"Sonobi": "Digital advertising marketplace tools.",
"Polar": "Native media advertising platform known as MediaVoice.",
"Facebook Custom Audiences": "Custom Audiences from your website makes it possible to reach people who visit your website and deliver the right message to them on Facebook.",
"The Trade Desk": "Data-driven marketing suite that offers marketers a single place to buy all forms of online media.",
"Aggregate Knowledge": "Data management solution that combines both media and audience data. Now owned by Transunion.",
"Twitter Ads": "Twitter advertising includes conversion tracking and re-marketing tools.",
"Index Exchange": "Index Exchange is the world's fastest growing provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.",
"TripleLift": "Native advertising system for the visual web.",
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"Amazon Associates": "Launched in 1996, Associates is Amazon.com's affiliate marketing program. By linking to Amazon products and services you can add content for the sites visitors and receive up to 10% in referral fees.",
"AppNexus": "Provides access to the major exchanges and aggregators, as well as cloud infrastructure scalable to billions of ad impressions a day with a layer of real-time decisioning on top.",
"ContextWeb": "ContextWeb, Inc. provides high-precision, real-time contextual advertising solutions guaranteed to maximize the results and impact of online advertising. Now known as PulsePoint.",
"IponWeb BidSwitch": "BidSwitch facilitates both Supply and Demand technology partners to efficiently and transparently connect, trade and manage multiple RTB partners.",
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"Tapad": "Allows advertisers to engage the same consumer with consistent ads across multiple platforms.",
"Rocket Fuel": "Unlocks the power of artificial intelligence to make digital advertising better",
"Prebid": "A free and open source library for publishers to quickly implement header bidding.",
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"OpenX Direct": "Website is a direct publisher for OpenX ad content.",
"DistrictM Direct": "Website is a direct publisher for DistictM ad content.",
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"Criteo Direct": "Website is a direct publisher for Criteo ad content.",
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"Sonobi Direct": "Website is a direct publisher for Sonobi ad content.",
"Tremor Video Direct": "Website is a direct publisher for Tremor Video ad content.",
"Kargo Direct": "Website is a direct publisher for Kargo ad content.",
"AppNexus Direct": "Website is a direct publisher for AppNexus ad content.",
"FreeWheel Direct": "Website is a direct publisher for FreeWheel ad content.",
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"Teads Direct": "Website is a direct publisher for Teads ad content.",
"ORC International Direct": "Website is a direct publisher for ORC International ad content.",
"Google Reseller": "The website owner has authorized another entity to control Google ads on this site.",
"Tremor Video Reseller": "The website owner has authorized another entity to control Tremor Video ads on this site.",
"SpotXChange Reseller": "The website owner has authorized another entity to control SpotXChange ads on this site.",
"AOL Reseller": "The website owner has authorized another entity to control AOL ads on this site.",
"Taboola Direct": "Website is a direct publisher for Taboola ad content.",
"Smaato Reseller": "The website owner has authorized another entity to control Smaato ads on this site.",
"OpenX Reseller": "The website owner has authorized another entity to control OpenX ads on this site.",
"SpotXChange Direct": "Website is a direct publisher for SpotXChange ad content.",
"GumGum Direct": "Website is a direct publisher for GumGum ad content.",
"ShareThrough Direct": "Website is a direct publisher for ShareThrough ad content.",
"Connatix Direct": "Website is a direct publisher for Connatix ad content.",
"Yieldmo Direct": "Website is a direct publisher for Yieldmo ad content.",
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"RhythmOne Direct": "Website is a direct publisher for RhythmOne ad content.",
"LKQD Reseller": "The website owner has authorized another entity to control LKQD ads on this site.",
"SmartAdServer Reseller": "The website owner has authorized another entity to control SmartAdServer ads on this site.",
"FreeWheel Reseller": "The website owner has authorized another entity to control FreeWheel ads on this site.",
"PubMatic Reseller": "The website owner has authorized another entity to control PubMatic ads on this site.",
"Carambola Direct": "Website is a direct publisher for Carambola ad content.",
"Lijit Reseller": "The website owner has authorized another entity to control Lijit ads on this site.",
"RubiconProject Reseller": "The website owner has authorized another entity to control RubiconProject ads on this site.",
"DistrictM Reseller": "The website owner has authorized another entity to control DistictM ads on this site.",
"Criteo Reseller": "The website owner has authorized another entity to control Criteo ads on this site.",
"SmartAdServer Direct": "Website is a direct publisher for SmartAdServer ad content.",
"Improve Digital Direct": "Website is a direct publisher for Improve Digital ad content.",
"Improve Digital Reseller": "The website owner has authorized another entity to control Improve Digital ads on this site.",
"Synacor Reseller": "The website owner has authorized another entity to control Synacor ads on this site.",
"Synacor Direct": "Website is a direct publisher for Synacor ad content.",
"Adobe Audience Manager Sync": "DMP Platform from Adobe Cookie Sync.",
"Teads": "Video advertising serving technology.",
"Beeswax": "Programmatic advertising system.",
"Turn": "Provides performance-based CPA, CPC, and CPM pricing, automatic and blended targeting, plus market quality control through Smart Marketing technology. Now known as Amobee.",
"SiteScout": "Self serve advertising platform from Centro.",
"Prezna": "Marketing tool for scaling paid content discovery.",
"IndexExchange Direct": "Website is a direct publisher for IndexExchange ad content.",
"IndexExchange Reseller": "The website owner has authorized another entity to control IndexExchange ads on this site.",
"33 Across Reseller": "The website owner has authorized another entity to control 33 Across ads on this site.",
"Amazon Direct": "Website is a direct publisher for Amazon ad content.",
"Flashtalking": "Intelligence ad serving system.",
"Exponential Direct": "Website is a direct publisher for Exponential ad content.",
"Sovrn Direct": "Website is a direct publisher for Sovrn ad content.",
"Kargo Reseller": "The website owner has authorized another entity to control Kargo ads on this site.",
"Smaato Direct": "Website is a direct publisher for Smaato ad content.",
"TrustX Direct": "Website is a direct publisher for TrustX ad content.",
"SkimLinks": "A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.",
"Improve Digital": "Private ad exchange network.",
"Burst Media": "Internet advertising network representing specialty-content web sites.",
"Advertising.com": "Ad.com network reaches nearly 85% of all Internet users in the U.S., making us the biggest ad network in town - from Verizon Media.",
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"Bidtellect": "Multi-format, Multi-device Native Platform Connecting Advertisers and Publishers to deliver ads.",
"Openads/OpenX": "Openads offer ad serving software that is simple, reliable and totally independent. Best of all, it's free!",
"Google Inteactive Media Ads": "Displays ads in video, audio, and game content.",
"GumGum": "GumGum is an analytics and monetization platform for content online.",
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"Lijit Direct": "Website is a direct publisher for Lijit ad content.",
"Research Now": "Audience and data collection ad solution.",
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"LiveIntent Direct": "Website is a direct publisher for LiveIntent ad content.",
"Beachfront Reseller": "The website owner has authorized another entity to control Beachfront ads on this site.",
"Facebook Reseller": "The website owner has authorized another entity to control Facebook ads on this site.",
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"DoubleClick Bid Manager": "Programmatic buying platform.",
"Consumable Direct": "Website is a direct publisher for Consumable ad content",
"Adtelligent Reseller": "Website is a reseller publisher for adtelligent ad content",
"Undertone Direct": "Website is a direct publisher for Undertone ad content",
"JUICE Mobile Direct": "Website is a direct publisher for JUICE Mobile ad content",
"Media.net Direct": "Website is a direct publisher for Media.net ad content",
"Zedo Direct": "Website is a direct publisher for Zedo ad content",
"Telaria Reseller": "Telaria Reseller Ads.",
"StackAdapt": "Content advertising strategy solution.",
"Blis": "Mobile location and behavioural ad service.",
"EMX": "Personalized digital advertisements - previously Clearstream TV.",
"StickyAds TV": "Video ad platform for publishers.",
"RockerBox": "Recent user behaviour ad system.",
"PHP Ads": "Open source ad serving software is used by more websites than any other, worldwide. Links point to its usage on [url] although this may not be correct due to vague identifiers",
"Telaria Direct": "Telaria Direct Ads.",
"Yahoo Direct": "Website is a direct publisher for Yahoo ad content.",
"AdMan Reseller": "Website is a reseller publisher for AdMan ad content",
"YuMe Direct": "Website is a direct publisher for YuMe ad content.",
"Amazon Transparent Ad Marketplace": "Amazon header bidding system",
"ORC International Reseller": "The website owner has authorized another entity to control ORC International ads on this site.",
"Nativo Reseller": "The website owner has authorized another entity to control Nativo ads on this site.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"The MediaGrid Direct": "Supply curation and management tools for programmatic media buyers and sellers. Website is a direct publisher for The MediaGrid content.",
"comScore Activation": "comScore Activation helps digital publishers build more valuable targets.",
"Triton Digital Direct": "Website is a direct publisher for Triton Digital ad content",
"Commission Junction": "A ValueClick, inc. company a global leader in affiliate marketing. Provides affiliate links.",
"Clicktripz": "Conversion solutions for travel industry.",
"App-Ads.txt": "The app-ads.txt meets the requirements for ads distributed through mobile app stores, connected television app stores, or other application distribution channels.",
"Yieldmo": "Mobile advertising solution.",
"Roku": "Advertising pixel from Roku.",
"Sharethrough": "Native video advertising platform.",
"OneTag Reseller": "Website is a reseller publisher for OneTag ad content",
"ContextWeb Direct": "Website is a direct publisher for ContextWeb ad content.",
"Aniview Reseller": "Website is a reseller publisher for Aniview ad content",
"Yahoo Reseller": "The website owner has authorized another entity to control Yahoo ads on this site.",
"Link Share": "Provides e-commerce referral based incentives for websites. Owned by Rakuten.",
"Admiral VRM": "Visitor relationship management system.",
"ID5": "ID5 is a user identification system that helps digital advertisers keep track of users across devices and platforms.",
"Unified ID 2.0": "An approach to identification for advertisers, publishers, and consumers across the open internet.",
"AdKernel": "CPC CPV Ad Solution.",
"AWIN": "Affiliate tracking application.",
"ShareThrough Reseller": "The website owner has authorized another entity to control ShareThrough ads on this site.",
"Triple Lift Reseller": "The website owner has authorized another entity to control Triple Lift ads on this site.",
"Undertone": "Helps in creating brand and advertising experiences that build equity, community and business.",
"Converstand Media Reseller": "The website owner has authorized another entity to control Converstand Media ads on this site.",
"vidoomy Reseller": "Website is a reseller publisher for vidoomy ad content",
"Amazon APS Direct": "Amazon Publisher Services direct ad.txt content.",
"Media.net Reseller": "Website is a reseller publisher for Media.net ad content",
"The MediaGrid Reseller": "Supply curation and management tools for programmatic media buyers and sellers.",
"Trackonomics": "Data and insight into affiliate content performance.",
"AmazonBot Disallow": "AmazonBot is a crawler that web content publishers can refer to for information - website has disallow rules.",
"Affiliate Window": "The webpage has affiliate window based affiliate links - now known as AWIN.",
"Sellers Json": "Sellers.json is a tool designed to help buyers identify the direct sellers and intermediaries involved in digital advertising sales. This website is listed in a sellers.json.",
"Sellers Json Publisher": "Listed as a publisher of digital advertising content.",
"Sellers Json Intermediary": "Listed as an intermediary of digital advertising content.",
"Equativ Publisher": "Equativ delivers advanced advertising technology solutions to fulfill promises in the industry.",
"PMB Monetize Publisher": "PMB Monetize helps publishers earn revenue by monetizing their online content through advertising.",
"OPA Marketplace Publisher": "OPA Marketplace is a platform where you can buy and sell digital assets such as plugins, themes, and templates for websites.",
"Reset Digital Publisher": "Reset Digital is a platform that provides digital marketing services, web design, and social media management to help businesses grow their online presence.",
"AMXRTB Publisher": "AMXRTB is a website that provides information and resources about real-time bidding in the advertising industry.",
"Qortex Publisher": "Qortex is a video intelligence platform that optimizes ads, monetization, and analytics by contextualizing video content for targeted advertising and revenue growth.",
"AppMonet Publisher": "AppMonet AdaptMX offers adaptive technologies for optimizing and targeting creatives, enhancing ad performance.",
"Playground XYZ Publisher": "Playground XYZ offers an Attention Intelligence Platform for advertisers, providing standalone attention data and insights to optimize ad performance through cutting-edge measurement and optimization tools.",
"AdaptMX Publisher": "AdaptMX offers adaptive technologies for optimizing and targeting creatives.",
"Kargo": "Mobile first high tech ad publisher.",
"Smart Adserver": "Using state of the art marketing technology, Smart Ad heralds a new era in adserving.",
"Nativo Direct": "Website is a direct publisher for Nativo ad content.",
"Protected Media": "Ad fraud prevention network.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Plans and Pricing": "The website contains a link to a \"Plans\" or \"Pricing\" page - useful for finding SaaS tools.",
"Tecnavia": "e-Publishing platform",
"Shipping": "The website contains a link to a shipping page.",
"Events Page": "The website contains a link to an \"Events\" or \"Calendar\" page.",
"Members Page": "The website contains a link to a members page or a members portal type or a membership page.",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"Accessibility Statement": "A statement that outlines how a website has been designed to be accessible to people with disabilities.",
"API Developer": "This website contains a link to an API or Developer page.",
"GitHub": "The website mentions github.com in some form.",
"Do Not Sell": "The “Do Not Sell My Personal Information” page is the mechanism for which consumers can exercise their right to opt out of the sale of their personal data.",
"Find a Store": "The website has a link to a Store Locator / Find a Store / Store Finder style page.",
"Threads": "Threads is a new text app by Instagram that allows users to say more through text messages.",
"X": "X is the new name for Twitter.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"Gambling Content": "When we index the internet we come across a lot of random websites. A lot of them are landing pages for some form of gambling content. This technology tracks keywords like Casino and Baccarat on the homepage of websites and well as domain blocking hosts.",
"Artificial Intelligence": "This technology represents us finding some form of mention of AI or ChatGPT on the homepage of the website.",
"Supply Chain Policy": "Supply Chain policy focuses on maximizing efficiency and minimizing risk throughout the entire supply chain. It ensures all suppliers, vendors, and partners meet quality standards, abide by ethical guidelines, and meet supply and demand goals.",
"Whistle Blower Policy": "A Whistle Blower Policy safeguards and encourages employees to report unethical or illegal behavior within their organization. It outlines the process of making complaints about activities that could be fraudulent, wasteful, or harmful.",
"TNT": "TNT Express is a Dutch owned global courier delivery services company.",
"USPS": "US government owned postal service for delivery within USA.",
"FedEx": "US based global courier services.",
"UPS": "US based package delivery company.",
"Sendgrid": "SendGrid's cloud-based email infrastructure provides businesses with email delivery management.",
"Mimecast": "Cloud services for Microsoft Exchange designed to remove risk, lower costs and help businesses make sense of their email data.",
"Qualtrics Mail": "Qualtrics is an insight platform and can send emails on behalf of this domain.",
"Adestra": "A UK based company helping to maximize marketing ROI through email-driven technology.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"Microsoft Azure DNS": "This domain is verified with Microsoft Azure.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC None": "The domain has a DMARC policy of 'None'. A policy of 'none' means this DMARC record will not affect the delivery of email, but it will provide reports on where your outbound email appears to be coming from.",
"DKIM": "DomainKeys Identified Mail provides a method for validating a domain name identity that is associated with a message through cryptographic authentication.",
"Apple iCloud Mail": "Webmail service provided by Apple.",
"NSONE": "NSONE delivers data driven DNS with enterprise level support and transparent pricing.",
"Akamai Hosted": "Data network CDN provider.",
"Gannett": "Network infrastructure from Gannett based in the US.",
"Fastly Hosted": "Hosted at Fastly",
"Fastly Load Balancer": "Hosted on Fastly's Load Balancing system.",
"U.S. Server Location": "The web server is located in the United States.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"DigiCert SSL": "Certificate provided by DigiCert.",
"LetsEncrypt": "Let’s Encrypt is a free open Certificate Authority.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"nginx": "nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.",
"Apache": "Apache has been the most popular web server on the Internet since April 1996.",
"IIS": "This website is running on a Microsoft IIS Server solution.",
"Varnish": "Varnish is a web accelerator / reverse proxy caching server.",
"RSS": "A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.",
"Googlebot Disallow": "The website has disallow rules for Google Search Bot.",
"Google News Bot Disallow": "The website has disallow rules for Google News Bot.",
"GPTBot Disallow": "The website has disallow rules for OpenAI GPTBot.",
"Common Crawl Bot Disallow": "Block a site from being crawled by Common Crawl Crawler.",
"Anthropic Claude Bot Disallow": "Block Anthropic Claude bot.",
"Cohere AI Disallow": "Disallow rules for Cohere AI bot.",
"Google Bard Disallow": "The website blocks Bard AI and Vertex AI scraping requests.",
"Diffbot Disallow": "Diffbot uses AI to extract data from websites - this website blocks it.",
"Facebook Bot Disallow": "Blocks Facebook crawling.",
"Webz Omgili Disallow": "Webz.io disallow block for big data indexing.",
"Perplexity": "AI chatbot-powered research and conversational search engine disallow rules.",
"AppleBot Disallow": "The website has disallow rules for Applebot.",
"Apple AI Bot Disallow": "Disallow rule for Apple AI Bot",
"ByteDance Bytespider Disallow": "Doubao potentail AI bot disallow rule.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly.",
"MSN/Bing Webmaster": "Site registered at MSN/Bing Webmaster."
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