{
"Hubspot": "Hubspot provides marketing information and leads via inbounding marketing software.",
"Hubspot Forms": "Marketing automation form feedback into Hubspot tool.",
"HubSpot Analytics": "Measure the performance of all your marketing campaigns",
"HubSpot Call to Actions": "Create personalized calls-to-action that are designed to convert and measure them.",
"Hubspot Ads": "Turn HubSpot Lists into ads targeting audiences and track the ROI of your Facebook and Google ads automatically.",
"Hubspot Lead Flows": "Lead flows allow you to easily create and customize engaging lead capture forms.",
"Hotjar": "A heatmap, survey, feedback and funnel application.",
"Heap": "Heap automatically captures every user action in your web app and lets you measure it all.",
"PartnerStack": "Partner relationship management software.",
"Salesforce": "Salesforce is a leading platform for cloud based web apps.",
"Google Analytics": "Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.",
"Google Analytics 4": "Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.",
"Bing Universal Event Tracking": "Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.",
"Global Site Tag": "Google's primary tag for Google Measurement/Conversion Tracking, Adwords and DoubleClick.",
"LinkedIn Insights": "The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors and for conversion optimization of ads.",
"Google Conversion Linker": "Detects the ad click information in your conversion page URLs and stores this information to associate an ad click with a conversion.",
"G2 Conversion": "Conversion tracking for G2 Crowd pages.",
"Microsoft Clarity": "Free-to-use analytics product for webmasters that shows how people are using your website.",
"Reddit Conversion Tracking": "Conversion tracking system from Reddit.",
"Zendesk Embeddables": "Embeddables seamlessly integrate Zendesk functionality into any native environment.",
"Apple Whitelist": "This website domain is on the Apple TLD whitelist which may potentially mean these domains will appear in autocomplete when looking up URLs on Apple products.",
"Forethought": "AI platform for customer service.",
"Forethought Solve": "Forethought Solve utilizes artificial intelligence to create suitable chatbot content and processes, providing customers with quick and direct information.",
"HubSpot Cookie Policy Banner": "EU Cookie policy Banner from Hubspot.",
"MongoDB": "Key value store application data platform - site verification.",
"Cloudflare Bot Manager": "Stop bad bots by using threat intelligence.",
"Slack": "Messaging app for teams that makes working together simple and efficient.",
"Rollbar": "Rollbar collects and analyzes errors on web and mobile apps.",
"Typekit": "Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the world's best type foundries.",
"Google Font API": "The Google Font API helps you add web fonts to any web page.",
"Google Tag Manager": "Tag management that lets you add and update website tags without changes to underlying website code.",
"reCAPTCHA": "Anti-bot CAPTCHA widget from Google.",
"reCAPTCHA Enterprise": "Enterprise version of Google's reCAPTCHA service.",
"COVID-19": "This website mentions COVID-19 / Novel Coronavirus.",
"US Privacy User Signal Mechanism": "The US Privacy API (USP API) is a lightweight API used to communicate signals represented in the US Privacy String.",
"CrUX Dataset": "CrUX is a data collection system that gathers information about how real users interact with websites. This website is included in the user experiences data gathered from Google Chrome and thus considered sufficiently popular on the Internet.",
"CrUX Top 500k": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 500k.",
"CrUX Top 1m": "Relative measure of site popularity within the CrUX dataset, measured by the total number of navigations on the origin. This site is in the top 1 million.",
"Azure Active Directory": "Enterprise identity service that provides single sign-on, multifactor authentication and more.",
"Cloudflare Radar": "The website appears on the Cloudflare Radar Top 1m sites list",
"Cloudflare Radar Top 50k": "The website appears in the Cloudflare Radar Top 50,000.",
"EU VAT Registration": "This website has an EU VAT Registration listed on it.",
"United Kingdom VAT Registration": "This website has a EU VAT Registration ID based in the United Kingdom.",
"About Cookies": "Provides information for users on how to delete and control cookies.",
"English - Inferred": "Based on the title and description text the website content is potentially English.",
"Ruby on Rails Token": "Ruby on Rails is an open-source web framework that is optimized for programmer happiness and sustainable productivity. Note that Ruby on Rails has two detection techniques and this is one of them.",
"GlobalSign Domain Verification": "Domain verification for SSL certificate validation.",
"Facebook Domain Verification": "Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.",
"Next.js": "React.js framework for static site generator apps. Owned by Vercel.",
"Corporation Schema": "A company generally with a ticker symbol.",
"Person Schema": "A human being.",
"PostalAddress Schema": "A mailing address.",
"Organization Schema": "Organization i.e. school, NGO, Corporation.",
"Place Schema": "Something that has a fixed phyiscal location.",
"GeoCoordinates Schema": "Geographic co-ordinates of an event or location.",
"ContactPoint Schema": "A contact point for a department.",
"OpeningHoursSpecification Schema": "Opening hours of a business.",
"OneTrust Domain Verification": "One Trust domain verification system.",
"AJAX Libraries API": "The AJAX Libraries API is a content distribution network and loading architecture for the most popular, open source JavaScript libraries.",
"CloudFront": "Amazon CloudFront is a web service for content delivery. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.",
"CDN JS": "CloudFlare's CDN with popular javascript frameworks available.",
"GStatic Google Static Content": "Google has off-loaded static content (Javascript/Images/CSS) to a different domain name in an effort to reduce bandwidth usage and increase network performance for the end user.",
"Cloudflare": "Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.",
"Amazon S3": "Amazon Simple Storage provides unlimited storage to developers and online businesses - saving costs and increase storage reliability.",
"Cloudflare JS": "Loads content from Cloudflare CDN.",
"Viewport Meta": "This page uses the viewport meta tag which means the content may be optimized for mobile content.",
"IPhone / Mobile Compatible": "The website contains code that allows the page to support IPhone / Mobile Content.",
"Mobile Non Scaleable Content": "This content is formatted for mobile devices, it does not allow the content to be scaled.",
"Apple Mobile Web Clips Icon": "This page contains an icon for iPhone, iPad and iTouch devices.",
"Google Maps": "Google maps embedded into the webpage.",
"Pound Sterling": "The website uses the £ symbol on its website - meaning it may accept payment in this British currency.",
"Euro": "The website uses the € symbol on its website - meaning it may accept payment in Euros.",
"PayPal": "The website accepts payments with PayPal.",
"Atlassian Cloud": "Products including Jira and Confluence.",
"HubSpot CMS Hub": "HubSpot hosted websites built from a CMS system.",
"Workable": "Multi-location job posting board.",
"WebFont Loader": "WebFont Loader gives you added control when using linked fonts via @font-face, from Typekit.",
"jQuery": "JQuery is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript.",
"jQuery Waypoints": "Waypoints is a small jQuery plugin that makes it easy to execute a function whenever you scroll to an element.",
"jQuery Cookie": "A simple, lightweight jQuery plugin for reading, writing and deleting cookies.",
"Google Hosted Libraries": "Google Hosted Libraries is a globally available content distribution network for the most popular, open-source JavaScript libraries.",
"Google Hosted Web Font Loader": "Web Font Loader hosted at Google.",
"Bootstrap.js": "Twitter Bootstrap JS components.",
"Swiper": "Mobile Touch Slider from IDangerous.",
"Webpack": "webpack takes modules with dependencies and generates static assets representing those modules.",
"Classnames": "Javascript utility for conditionally joining classNames together.",
"React": "A JavaScript library for building user interfaces from Facebook.",
"core-js": "Modular standard library for JavaScript.",
"Intersection Observer": "API that can be used to understand the visibility and position of DOM elements relative to a containing element or to the top-level viewport.",
"Workbox": "JavaScript Libraries for adding offline support to web apps from Google.",
"lodash": "Lo-dash is an alternative and a drop-in replacement for Underscore.js.",
"Emotion": "Library designed for writing css styles with JavaScript.",
"JavaScript Modules": "Modern browsers now support native module functionality, optimizing loading and efficiency. Import and export statements are key for using native JavaScript modules.",
"Companies House": "This website appears to have a company number registered at Companies House in the UK.",
"Modern Slavery Statement": "Modern slavery is the exploitation of people for labor and services through force, fraud, and coercion. Large size companies are generally required by law to have a modern slavery statement.",
"Careers": "The website contains a link to a careers / job opportunities / work with us style page.",
"Plans and Pricing": "The website contains a link to a \"Plans\" or \"Pricing\" page - useful for finding SaaS tools.",
"Zendesk Link": "Customer Service Platform",
"Facebook": "The website mentions facebook.com in some form.",
"LinkedIn": "The website mentions linkedin.com in some form.",
"Twitter": "The website mentions twitter.com in some form.",
"Instagram": "The website mentions Instagram in some form.",
"Events Page": "The website contains a link to an \"Events\" or \"Calendar\" page.",
"Accessibility Statement": "A statement that outlines how a website has been designed to be accessible to people with disabilities.",
"Cookie Policy": "A cookie policy is a statement that outlines all the cookies used on a website, explicitly detailing each cookie's purpose and use.",
"API Developer": "This website contains a link to an API or Developer page.",
"Google Play Store Link": "Links to a Game/Movie/App/Book on the Google Play Store.",
"YouTube Link": "This website mentions YouTube.com on it in some form or another.",
"Artificial Intelligence": "This technology represents us finding some form of mention of AI or ChatGPT on the homepage of the website.",
"All About Cookies": "All About Cookies provides simple guides for safe online browsing, explaining cookies, their function, and online privacy concerns through research and testing.",
"X": "X is the new name for Twitter.",
"Apple App Link": "Links to an Apple App.",
"SOC 2": "The homepage of this website mentions SOC 2 - it might mean the business considers itself SOC 2 Compliant.",
"Accessibility Link": "Home page link to an accessibility page.",
"DoubleClick.Net": "DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.",
"Google Remarketing": "Google code specifically for remarketing/retargeting based advertising.",
"Bizo": "Advertising platform spun off from zoominfo.com now owned by LinkedIn.",
"LinkedIn Ads": "LinkedIn advertising solutions.",
"Reddit Ads": "Ads from social network Reddit.",
"Mailgun": "Mailgun is a set of APIs that allow you to send, receive, track and store email effortlessly.",
"Zendesk": "Organize, prioritize and engage with others on support requests.",
"Sophos": "End point security systems.",
"Google Apps for Business": "Web-based email, calendar, and documents for teams. Renamed to Google Apps for Work, but now known as G Suite from Google Cloud.",
"SPF": "The Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.",
"DMARC": "A technical specification created by a group of organizations that want to help reduce the potential for email-based abuse",
"DMARC Quarantine": "The domain has a DMARC policy of 'Quarantine'. This tells the receiving mail server that all emails that do not have your domain name in the “From” field (or any other set criteria) should be quarantined by default.",
"Apple iCloud Mail": "Webmail service provided by Apple.",
"Microsoft Azure DNS": "This domain is verified with Microsoft Azure.",
"3 to 9 ccTLD Redirects": "The domain has had between 3 and 9 redirects from other ccTLDs within the same root domain name.",
"Cloudflare DNS": "DNS services provided by Cloudflare.",
"DNSSEC": "DNSSEC strengthens DNS authentication by using digital signatures based on public key cryptography.",
"WP Engine": "WP Engine provides WordPress hosting for demanding business owners and bloggers.",
"Amazon": "This site is hosted on Amazon AWS EC2 Infrastructure.",
"Amazon Virginia Region": "Amazon Hosted EC2 Instances in Virginia",
"Cloudflare Hosting": "Supercharged web hosting service.",
"Hubspot Hosted": "Hosted at Hubspot infrastructure.",
"SSL by Default": "The website redirects traffic to an HTTPS/SSL version by default.",
"HSTS": "Forces browsers to only communicate with the site using HTTPS.",
"IPv6": "The website has an IPv6 record.",
"Cloudflare CDN": "Content owned by this site hosted on the Cloudflare CDN.",
"Content Delivery Network": "This page contains links that give the impression that some of the site contents are stored on a content delivery network.",
"MSN/Bing Webmaster": "Site registered at MSN/Bing Webmaster.",
"Google Webmaster": "Webmaster tools provide you with a free and easy way to make your site more Google-friendly.",
"Copyright Infringement": "The site has had more than 10 successful copyright takedown requests since 2011.",
"Copyright Year 2012": "Webpage has a copyright year of 2012 with no detectable mention of the current year."
}